Our Story
A Legacy Hand-Poured. A Tradition Preserved.
In the ancient perfume capital of India, Kannauj, a dream was born 28 years ago. Two brothers, Abdul Wasit and Sadiq Ali, united by their passion for timeless fragrance and a legacy of olfactory wisdom, set out to create something enduring. Thus began the journey of Huma Trading Company, a name that would come to symbolize purity, tradition, and artisanal excellence in the world of natural attars.
Located just a few hours from the culturally rich city of Lucknow, Kannauj is more than a town — it is the soul of India's fragrance heritage. For centuries, it has been home to the ancient art of attar-making, where nature and tradition converge in a dance of scent and spirit. It is from this sacred soil that our story emerged, shaped by the aroma of fresh roses, rare herbs, and time-honored secrets passed down through generations.
Since our humble beginnings, our family has remained devoted to the craft of handcrafting authentic attars — alcohol-free, all-natural perfumes distilled using age-old techniques that preserve the essence of every ingredient. Our formulations are not just recipes; they are legacies, carefully refined through decades of experience and unwavering dedication.
At Huma Trading Company, we believe that a fragrance is more than a product — it is an experience, a memory, a connection to the past. Every drop we bottle is a tribute to the meticulous art of traditional perfumery, made with pure botanical ingredients, no synthetic additives, and a deep respect for the Earth and heritage.
Today, our attars are loved across India and celebrated in global markets for their depth, longevity, and spiritual resonance. From soulful rose to rare oud and musky amber, each creation captures the soul of the East — warm, layered, and profoundly human.
At the heart of every bottle lies our promise:
A fragrance that tells a story, evokes a memory, and honors a craft as old as time itself.